Public Relations & Advertising
Assistant Lecturer
Public Relations and Advertising
At the Public Relations And Advertising department office
Appointment on Visitation important
Topic: A Rhetorical Analysis Of The Social Media Messages Of President Muhammadu Buhari During The 2018 Farmers/Herders Conflict In Benue State Nigeria
Description:
Nigeria is a country ravaged by inter-ethnic and inter-religious
conflicts, kidnapping, militancy, the intractable Boko Haran insurgency, and
farmer’s/ herder’s clashes in several parts of the country. These conflicts,
especially the Farmer/herders conflicts in the Northern part of Nigeria
portends grave consequences for national unity and the nation’s food security.
The age-long conflict between herders and farmers in Nigeria has seen an
unprecedented growth since 2015 till date.
The traditional media has always been the epicentre for conflict
reportage, biases as well as lack of clarity that has marred the role of the
traditional media, especially with the growing trends of the social media space, which
does not only expose the fundamentals of the conflict but also holds the
responses of the government. Presidents all over the world have discovered the
need to have a strong social media presence as well as have relationship with
its citizens on these platforms.
The objectives of the proposed study are to; ascertain the categories
of appeals in the social media messages of President Muhammadu Buhari in
response to the clashes; investigate the extent to which the President
established emotional connection (pathos) with the audience through his social
media messages on the F/H conflicts; explore the level of credibility
(ethos) of the social media responses of the President to the F/H conflicts in
Nigeria; examine the perception of social media users on the credibility of
President Muhammadu Buhari response to herders/farmers clashes in
Nigeria.
This research will adopt a triangulation research method. It will
adopt both qualitative and quantitative rhetorical analysis. All tweets and
Instagram/Facebook messages (including re-tweets, comments, likes, etc.) of the
President, Presidents’ aide and social media adviser on the herders’/farmers
clashes will be analysed. This study will provide solutions for the government
in the area of Conflict Management using Social Media.
# | Certificate | School | Year |
---|---|---|---|
1. | M.Sc (Communication Studies) | School of Communication, Lagos State University | 2017 |
YUSUF KHADIJAH is a Assistant Lecturer at the Department of Public Relations and Advertising
YUSUF has a M.Sc in Communication Studies from School of Communication, Lagos State University