YUSUF KHADIJAH TEMITOPE

Public Relations and Advertising

At the Public Relations And Advertising department office

Appointment on Visitation important

Topic: A Rhetorical Analysis Of The Social Media Messages Of President Muhammadu Buhari During The 2018 Farmers/Herders Conflict In Benue State Nigeria

Description: Nigeria is a country ravaged by inter-ethnic and inter-religious conflicts, kidnapping, militancy, the intractable Boko Haran insurgency, and farmer s/ herder s clashes in several parts of the country. These conflicts, especially the Farmer/herders conflicts in the Northern part of Nigeria portends grave consequences for national unity and the nation s food security. The age-long conflict between herders and farmers in Nigeria has seen an unprecedented growth since 2015 till date. The traditional media has always been the epicentre for conflict reportage, biases as well as lack of clarity that has marred the role of the traditional media, especially with the growing trends of the social media space, which does not only expose the fundamentals of the conflict but also holds the responses of the government. Presidents all over the world have discovered the need to have a strong social media presence as well as have relationship with its citizens on these platforms. The objectives of the proposed study are to;ascertain the categories of appeals in the social media messages of President Muhammadu Buhari in response to the clashes;investigate the extent to which the President established emotional connection pathos with the audience through his social media messages on the F/H conflicts;explore the level of credibility ethos of the social media responses of the President to the F/H conflicts in Nigeria;examine the perception of social media users on the credibility of President Muhammadu Buhari response to herders/farmers clashes in Nigeria.This research will adopt a triangulation research method. It will adopt both qualitative and quantitative rhetorical analysis. All tweets and Instagram/Facebook messages including re-tweets, comments, likes, etc. of the President, Presidents aide and social media adviser on the herders /farmers clashes will be analysed. This study will provide solutions for the government in the area of Conflict Management using Social Media.

#	Certificate	School	Year
1.	Ph.D (Communication and Media Studies)	Faculty of Communication and Media Studies, Lagos State University	2023

YUSUF KHADIJAH is a Lecturer II at the Department of Public Relations and Advertising

YUSUF has a Ph.D in Communication and Media Studies from Faculty of Communication and Media Studies, Lagos State University