Media And Sociology
At the Journalism department office
Appointment on Visitation important
Topic: Media, Gender And Sociology
My research interests sit at the intersection of media, gender and sociology.
Media: As a journalism teacher and researcher, I study; media framing/representation of people/issues, newsroom cultures, the implications of new media/digital technologies as well as information disorder on the future of the news industry, and generally, the political economy of media production and distribution. My studies in this area are broadly on the implications of the socio-political and economic contexts in which news organisations operate on journalism practice. I have publications on media law and ethics, newsroom cultures, the professional practices of grassroots and indigenous language media, and the implications of new media/digital technologies on the future of journalism practice in Nigeria.
Gender: I am excited about gender and feminist studies. Although the bulk of my publications in this area is on women, I am planning to commence studying various aspects of masculinities as well. I have published studies on how women journalists experience working in the Nigerian news media, the role that motherhood play in the professional lives of women broadcasters, the uniqueness of women-focused media organisations, and the Nigerian news media's representation of women politicians and business managers. Studying gender and the media is critical because the media's portrayal of gender norms can determine whether women and men will be emancipated from religious, cultural, and socio-economic norms/cultures that negatively impact their lives or prevent them from reaching their potential - a goal that international and national governments are working assiduously to achieve.
Sociology: I find media at an intersection of sociology (which focuses on human behaviour and interactions, society and culture) and cultural studies (which focuses on the socio-political dynamics of contemporary culture and how they relate to the wider systems of power in the society). I find that human and societal interactions are increasingly moderated by media spaces and technology while the media are creating new cultures and moderating how they are embedded in societies and global communities. It is critical to study the media in relation to sociology and popular culture as the media are increasingly influencing private and public lives, as well as politics and governance. Media and social media optics are increasingly important to governments as much as the economy. And media, especially social media, now dictate what is right or wrong, and what society should focus attention on. My studies in this area are about how Nollywood and Nigerian popular culture entrench patriarchal and sexual norms, emerging ways of consuming media and their implications on the future of mainstream media, media literacy and the spread of information disorder, as well as media's coverage of women's health.
To sum, my research interests focus on how the media affect their audiences and the societies they operate in, as well as how the socio-political and economic contexts in which media organisations operate in affect media production and distribution, in turn. Hence, my research interests are in media, gender and sociology.
|1.||Ph.D (Media, Gender and Communication)||De Montfort University, Leicester, United Kingdom.||2019|
Amazons on Screen! Exploring the Industry Experiences of Elderly Women Broadcasters in Nigeria
The inequalities women broadcasters experience in the news media have been studied, but these studies do not integrate the intersectionality of age and other factors (like tribe, race, marital status, religion, weight, amongst others) in influencing the ways in which women broadcasters experience the news industry. When studying the glass ceilings hindering the career progress of women broadcasters, feminist media production researchers are prone to focus on the effects of gender, thus subliminally disregarding other social and/or ascriptive qualities that impact the industry experiences of women broadcasters. Meanwhile, broadcast media managers have been alleged to employ women broadcasters as acts of tokenism to portray an equal representation of men and women in their workforce and to attract media audiences due to their sexual appeal. The implication is that these managers covertly excuse women broadcasters when they become older and appear to lose these feminine qualities. This chapter studies the extent to which these findings are true for elderly women broadcasters in the Nigerian media. This qualitative study, using snowball sampling method, will be explored by conducting semi-structured interviews with a minimum of ten (10) elderly women broadcasters (from the age of 50) as well as those who retired after the age of 50 to determine how their advancements in age, along with other social and ascriptive factors influence(d) their experiences of broadcasting. Expected findings are that there are more women broadcasters than male broadcasters in Nigerian broadcast organisations, media organisations employ more women broadcasters for their charm but women broadcasters retire earlier (from the screen) compared to their male counterparts. By interrogating the experiences of the study’s subjects from their perspectives, this study equally hopes to unravel other aspects of elderly women broadcasters’ experiences that are yet to be interrogated in current literature. This study will be guided by Liberal and African feminist theories.
TIJANI-ADENLE GANIYAT is a Lecturer I at the Department of Journalism
TIJANI-ADENLE has a Ph.D in Media, Gender and Communication from De Montfort University, Leicester, United Kingdom.