TIJANI-ADENLE OLUWABUKOLA GANIYAT

Journalism

At the Journalism department office

Appointment on Visitation important

Topic: Research Interest

Description: My research interests lie at the intersection of media and development communication, where I investigate how media shapes societal dynamics, influences development outcomes, and interacts with various contexts. I study media framing and representation, newsroom cultures, and the impact of new media technologies on journalism practice, with a focus on Nigeria. My research explores the implications of socio-political and economic contexts on media production and distribution, and I have published works on media law and ethics, newsroom cultures, and the future of journalism. I am particularly interested in leveraging media for development goals, including promoting gender equality through examining the representation of women in media and the experiences of women working in the media. I also advocate for the protection and promotion of indigenous languages through media, highlighting the importance of preserving cultural heritage and promoting linguistic diversity. Additionally, I investigate how media influences societal norms, behaviours, and development outcomes, and I am concerned about the spread of misinformation and its implications for development. My research promote media literacy as a solution to information disorder. By exploring the complex relationships between media, development, and society, I hope to inform policies and practices that promote positive social change, particularly in the Nigerian context. Ultimately, my research focus is on harnessing media for development goals, and I aim to contribute to the body of knowledge on how media can be used to promote gender equality, preserve cultural heritage, and support development outcomes. Through my research, I aspire to make meaningful contributions to the development of media and communication studies in Nigeria and beyond.

#	Certificate	School	Year
1.	Ph.D (Media, Gender and Communication)	De Montfort University, Leicester, United Kingdom.	2019

Scarce Commodity: TikTok and Yor b Children Influencers

I am working on a study that explores the intersection of political economy and cultural production among Yoruba children on TikTok.AbstractThe children presenting content in Yor b language are becoming popular on TikTok because of the dearth of children who can communicate fluently in Yor b language. As the world struggles to protect indigenous languages, the social media have become strong cultural institutions helping to promote native languages and customs. This study content-analysed the TikTok channels of two children Yor b -language content presenters to investigate whether they are political about their use of Yor b language on TikTok. Key findings from the analyses of their videos are that the two content presenters are not political about promoting Yor b language and culture, while they are keen to optimise the attention economy of presenting in Yor b language on TikTok. The paper concludes by noting that the handlers of children Yor b -language TikTok influencers hyperfocus on generating views and likes at the detriment of the young talents, Yor b culture and social media ethics.

TIJANI-ADENLE GANIYAT is a Senior Lecturer at the Department of Journalism

TIJANI-ADENLE has a Ph.D in Media, Gender and Communication from De Montfort University, Leicester, United Kingdom.