OYEKUNLE OLUBUSOLA TEMILOLUWA

Marketing

At the Marketing department office

Appointment on Visitation important

#	Certificate	School	Year
1.	M.Sc (Marketing)	Department of Business Administration/ University of Lagos	2016

EFFECT OF GREEN MARKETING STRATEGIES ON BRAND AWARENESS OF CONSUMERS FOOD AND BEVERAGE COMPANIES IN LAGOS STATE

The study examined the effect of green marketing strategies on brand awareness of consumers' food and beverage companies in Lagos State. The specific objectives are to determine the effect of green product on brand awareness of consumers' food and beverage companies in Lagos State; find out the effect of Green Pricing on brand awareness of consumers' food and beverage companies in Lagos State and ascertain the effect of Green promotion on brand awareness of consumers' food and beverage companies in Lagos State. The area of study was Lagos State, Nigeria. The research design used is descriptive survey design. Questionnaire was used as the research instrument while primary sources of data were also adopted. The sample size was 225 using Cochran sampling technique. The hypothesis stated were tested using multiple regression. The findings of the result revealed that green product, green pricing and green promotion all have positive significant effect on brand awareness of consumers' food and beverage companies in Lagos State. The study recommended that food and beverage companies in Lagos State should imbibe green marketing strategies in their organisations which will create positive green awareness of their products and also boost their profit in the long run.

OYEKUNLE OLUBUSOLA is a Assistant Lecturer at the Department of Marketing

OYEKUNLE has a M.Sc in Marketing from Department of Business Administration/ University of Lagos