Meet OWOLABI TOYOSI OLUGBENGA SAMSON, an Academic Staff of Lagos State University.



Lecturer I




At the Journalism department office

Visiting Hour

Appointment on Visitation important

Research Interest

Topic: My Research Interests Are In Journalism/ Media And Development Studies


Research is a creative and systematic work undertaken to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications. Research is a process of systematic inquiry that entails collection of data; documentation of critical information; and analysis and interpretation of that data/information, in accordance with suitable methodologies set by specific professional fields and academic disciplines.Research is conducted to evaluate the validity of a hypothesis or an interpretive framework; to assemble a body of substantive knowledge and findings for sharing them in appropriate manners; and to generate questions for further inquiries.A systematic approach is followed in research. Rules and procedures are an integral part of research that dictate the objective of a research process. Therefore, researchers need to be guided by certain ethics and code of conduct while making observations or drawing conclusions. Besides, research is based on logical reasoning and involves both inductive and deductive methods. There is an in-depth analysis of all the data collected from research so that there are no anomalies associated with it. Research could be qualitative or quantitative in nature depending on the issues involved. 

So far, I have single-handedly carried out research and I have at various occasions collaborated with colleagues both locally and internationally. My research efforts to a large extent, are concentrated on Journalism, Media and Development Studies with Africa in focus   


# Certificate SchoolYear
1. Ph.D (Journalism & Development) University of Strathclyde, United Kingdom 2014

Current Research

Attitude and Perception of Health Workers and Industry Regulators Towards Trado-Medical Advertisement on Selected Lagos -based Radio Stations

Research Details

Introduction:There have been scanty researches done on the attitude and perception of conventional health workers to the language of advertising employ by trado-medical practitioners in Nigeria. It is important to explore the attitude and perception of other industry regulators such as APCON, NAFDAC and the Ministry of Health to the perceived unprofessional advertising practice in Nigeria.Statement of the ProblemEthical codes are documented to guide advertising practice notwithstanding, the trado-medical practitioners are everywhere advertising without compliance. This explains why advertising messages are full of lying and deception.To eradicate quackery and encourage responsible traditional medicine practice is why this study attempts to examine the attitudes and perceptions of health workers and the industry regulators towards trado-medical advertisement on selected Lagos State-based radio stations. Research Questions1.What is the attitude of the health workers and regulatory institutions to the trado-medical advertising messages?2.What is the level of trado-medical practitioners’ compliance to advertising ethics in Nigeria?3.To what extent does APCON regulates and monitors the compliance of trado-medical practitioners to advertising messages?4.How have the industry regulators in Nigeria enforced compliance to advertising ethical code among trado-medical practitioners?5.To what extent have the consumer protection agency and other regulatory agencies performed their responsibilities of safeguarding the consumers against falling for deceptive advertising messages?Research MethodologyThe study employs survey and in-depth interview methods to obtain data for this study.Expected Outcome:This study will ensure and guarantee the total wellbeing of Nigerians and non-Nigerians alike by ensuring that they are not exposed to false and exaggerated claims by trado-medical promoters.Regulation of advertising messages will prevent undue exploitation of the less -privileged and the vulnerable.It will compel the trado-medical advertisers to be socially responsible to the society and to be ethically and professionally transparent.


OWOLABI TOYOSI is a Lecturer I at the Department of Journalism

OWOLABI has a Ph.D in Journalism & Development from University of Strathclyde, United Kingdom

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