Meet OMOBITAN IGBAGBO OLUMIDE, an Academic Staff of Lagos State University.
Behavioral Change Communication. Advertising, Public Relations And The Society. Media And Propagation Of Indigenous African Cultural Values
Assistant Lecturer
Public Relations and Advertising
At the Public Relations And Advertising department office
Appointment on Visitation important
Topic: Communication As A Tool For Socio-Economic Development
Description: Communication is a medium through which valuable ideas, Information and messages are passed from one person to another. Communication serves such purpose as entertainment, information and surveillance of the environment. Communication is of varied types tilting from intrapersonal, interpersonal, mass communication and development communication. Development communication plays the surveillance function of the economy as it is used to facilitate the growth of the economy and the society. The research would be hinged on various development communication theories. Also, the research will adopt the triangulation method which is a combination of both the quantitative and qualitative research method in communication. The results expected of the research will reveal whether or not communication can or has been used to engineer socio-economic development in the society.
| # | Certificate | School | Year |
|---|---|---|---|
| 1. | M.Sc (Communication Studies) | Lagos State University | 2022 |
Analysis of Cultural diversities representation in Nigeria Telecommunications advertisements
Culture permeates all aspects of human life and have a symbiotic relationship with Communication. Hence, advertisers have always designed advertisement to appeal to the extant cultural practice of prospective audience. However, the representation in a multi-cultural society like Nigeria could raise some questions. Therefore, this study sought to examine how Nigeria's cultural diversities is being represented in telecommunications advertisements. The study will be instrumental in illuminating media representation of Nigeria's cultural diversities and how minority ethnic groups especially are being represented in the media through semiotics used in Telecommunications advertisements. The findings of the work will be a very vital resource for Advertising Regulatory Council of Nigeria to formulate codes that promotes equal representation of all the ethnicities and tribes domicile in Nigeria. In the same vein, the result will also be useful to academics to facilitate the course on economic, social and cultural issues in advertising as the result will be used to explain and analyze issues surrounding cultural representation, misrepresentation and stereotypes in Nigeria mass media.
OMOBITAN OLUMIDE is a Assistant Lecturer at the Department of Public Relations and Advertising
OMOBITAN has a M.Sc in Communication Studies from Lagos State University
