Pragmatics, Advertising & Writing
Associate Professor / Reader
English Language
At the English Language department office
Appointment on Visitation important
Topic: Pragmatics, Advertising And Writing
Description: Pragmatics. Writing. Advertising. Business Communication
# | Certificate | School | Year |
---|---|---|---|
1. | Ph.D (English Language/Pragmatics and Semantics) | Department of English, University of Ibadan | 2007 |
Nigerian Universities Undergraduates Reading and Writing Attitudes and Performance: A National Survey
Reading and writing competencies are crucial components of literacy
programmes in every society including Nigeria. Thus, a literate person is
assumed to be able to read and write in the language of her/his community or
the language of instruction at school. To ensure that students are able to read
and write, they are taught reading and writing skills right from elementary to
higher levels of education. Therefore, a literate Nigerian should have
communicative (written and spoken) competence in the English language which is the
language of instruction in Nigerian schools.
Although youth
literacy level in Nigeria appears quite impressive at 91% (UNICEF, 2018), one
wonders how many university undergraduates can actually read, comprehend and
express themselves effectively in writing. This is against the background of
the mass media and employers’ complaints that most fresh Nigerian graduates
lack the basic literacy skills of reading and writing which they often
attribute to a fall in the standard of education in Nigeria. Since most of
these graduates are products of universities, it becomes imperative to study
the reading and writing performance of Nigerian undergraduates.
This study therefore, seeks to determine
the attitude and level of performance in reading and writing in the English
language of students in public universities in the six geo-political zones in
Nigeria. The study population shall be 100,000 students from different
disciplines including Arts, Social and Management Sciences, Law and Engineering
shall be drawn from 200 and 400 levels. Care shall be taken to ensure
urban/rural and gender representation. The result shall be useful to
educational policy planners and managers. It also shall be a useful tool for
teachers of the English language in Nigeria for curriculum design, teaching and
learning.
AKHIMIEN PIUS is a Associate Professor / Reader at the Department of English Language
AKHIMIEN has a Ph.D in English Language/Pragmatics and Semantics from Department of English, University of Ibadan