Meet ADEYEMO ABIOYE JULIUS, an Academic Staff of Lagos State University.
Public Relations, Crisis Communication And Management, Media Dialectics And Media In Society
Senior Lecturer
Public Relations and Advertising
At the Public Relations And Advertising department office
Appointment on Visitation important
Topic: RESEARCH INTERESTS
Description: RESEARCH INTERESTSMy research interest broadly covers media and society, media relations and media discourse analysis. My interest in media and society is rooted in Marxist political and theoretical construct which stands to interrogate media representations either in print or electronic media with a view at underpinning the ideological intentions of media discourse producers including media owners. The research focus has therefore foregrounded the salient truth on how to measure media performance in any society. Consequently, my research focus has established that effective media performance is predicated on the socio-political template in the society which is a follow up to the normative media theories.My PhD dissertation which focused on labour and media relations particularly the coverage of labour crises- ASUU-FGN industrial disputes has deepened my research interest on beaming my research light on interrogating the activities of the media in the Nigerian society. So, interrogating media framing strategies and other journalistic tools have shaped my research focus with a view to understanding the economic, political and other internal and external factors that determine media representations or media discourses. To anchor my research interests, Scholars like Entman, Luhmann, Marcel, Kuypers and De- Vreese who have worked on media framing and the likes of Kar Marx, Fairclough, Van-Dijk and Chomsky who have worked on language use particularly on the metaphorical and ideological codification of media discourses have widened my intellectual horizon to dwell more on performance of the media in the society, media relations and the use of language in political campaign discourses, language use in advertising and the use of language as a resource in advancing career in crises communication and management.
| # | Certificate | School | Year |
|---|---|---|---|
| 1. | Ph.D (Communication and Language Arts) | University of Ibadan | 2019 |
CRISIS COMMUNICATION: THE ROLE OF AI IN MANAGING REPUTATIONAL RISK
As the Earth revolves around the Planet, so too is man configured not only to rotate but also to keep adapting and adopting ingenious innovations from inquisitive minds to redefine human existence and maximise man s potential. Human communication from time immemorial has always been a subject of investigation with a specific reference to what happened at the Tower of Babel Genesis 11:1-9 . Ever since, man has been actively involved in solving and mitigating challenges associated with communication. This chapter, therefore, is set to investigate the extent AI can be employed, adopted and adapted in resolving crisis reputational risks. Crisis, the only constant variable that characterizes human existence, has been identified as a lifetime bomb capable of disorganizing, distorting and demoralising an individual, community and organization. It is, therefore, imperative to find out how organization managers, Public Relations professionals, community leaders and peace-loving individuals can leverage an avalanche of knowledge from AI in combating reputational risk associated with a crisis. A well-communicated crisis is a crisis that is close to an end. Consequently, how mediated communication messages from AI can be deployed not only to douse crisis but be an end to the said crisis is the focus of this chapter. In-depth interviews will be conducted among selected captains of industries and community leaders to express their opinions on adapting and adopting AI knowledge to rebuild organization or community reputations that are at stake as a result of the poor handling of crisis communication. The chapter is expected to be an explorative presentation whereby informed opinions will be aggregated, analysed and synthesized to incorporate the paradigm shift provided by AI in mediating crisis to rebuild reputational risk associated with conventional crisis communication.
ADEYEMO JULIUS is a Senior Lecturer at the Department of Public Relations and Advertising
ADEYEMO has a Ph.D in Communication and Language Arts from University of Ibadan
