Meet ADEDEJI-OLONA KHADIJAT OLAWUMI, an Academic Staff of Lagos State University.
Film, Media And Gender Studies
Lecturer II
Broadcasting
At the Broadcasting department office
Appointment on Visitation important
Topic: Gender And Media Representations
Description: Cultural and Film StudiesNollywood StudiesAudience StudiesReception Studies
| # | Certificate | School | Year |
|---|---|---|---|
| 1. | Ph.D (Communication Studies) | Lagos State University | 2023 |
Between Tradition and Modernity: Nigerian Gen Z s Perceptions of Women, Work and Religious Expectations in Nollywood Films
Straddling tradition and modernity, the Nigerian Gen Z represents a generation increasingly exposed to globalised values while still connected to cultural and religious norms. As Africa's most popular film industry, the Nigerian film industry (Nollywood) remains pivotal in shaping societal discourse, public opinions, and issues relating to gender norms and traditions. While Nollywood constantly constructs and reflects on women's roles within society, little is known about audience perceptions of gender, work, and religious expectations as portrayed in Nigerian films. This study examines how Nigerian Gen Zs interpret the representation of women navigating professional, domestic, and religious roles in select Nollywood films. Adopting the qualitative research design, particularly the focus group discussion, this study examines how undergraduates in two Nigerian Universities - the Lagos State University and the University of Lagos engage with narratives about women’s participation in the formal workforce, informal economies, and unpaid care work, and how religious ideologies influence their interpretation of these depictions. Explicated within the framework of Stuart Hall’s Reception Theory, the study also seeks to understand whether these films reinforce or challenge traditional gender roles and how they resonate with the aspirations of an average Gen Z. By focusing on Gen Z's reception, the study provides insights into the evolving views on gender equity, work, and religion, and highlights the potential of Nollywood to either reflect or influence the shifting attitudes of young Nigerians as they navigate the complexities of tradition and modernity.
ADEDEJI-OLONA KHADIJAT is a Lecturer II at the Department of Broadcasting
ADEDEJI-OLONA has a Ph.D in Communication Studies from Lagos State University
